However, a lot of the differentiation is psychological, not real. This also drives companies to build in more differentiation. The major economic force is hyper-competition, namely companies are able to produce more goods than can be sold, putting a lot of pressure on price. Companies anywhere can now compete anywhere, thanks to the Internet and more free trade. The economic landscape has been fundamentally altered by technology and globalization. Which megatrends do we have to consider for the future? What significant business opportunities would you identify in the evolving economy?ġ.But are there many good opportunities still left? You have said that if a company’s marketing department can’t propose any new opportunities, they should be fired.Do you think that business executives are fully aware of the role that marketing can play in helping the company succeed? You say that marketing must play the lead role in shaping business strategy.What would you consider among the chief misconceptions about effective marketing that are still operating in today’s companies.What effect are these dynamics having on marketing?
Which megatrends do we have to consider for the future?.
